Alias presents "Forme altre" a photographic project by Claudia Zalla

Following the A Summer Storytelling project created with Ellisse Studio, Alias' visual research continues with a new interpretation by Zalla, which addresses the theme of form and function through a measured and essential photographic language. The work is part of Interpreting Something Else, the editorial format launched in 2023 to explore new narratives based on the brand's icons, through decontextualisation, abstraction and the construction of new visual imagery.

At the heart of this narrative is Savoy, a collection of small tables designed by Patrick Norguet in 2024 for lounge and residential environments. Its identity lies in the contrast between the clean architecture of the leg and the softness of the top, a tension resolved through the combination of complementary materials, metal and wood. Each element of this collection is designed to strike a balance between structural rigour and expressiveness, making each table a sculptural, essential and recognisable object.

In the photographic project Forme Altre, Savoy coffee tables are removed from their functional context to become pure volumes. Zalla isolates them in space and renders them as graphic compositions. There is no setting, only light and colour: narrative tools that transform the object into an autonomous visual element. The images that are part of this story construct an abstract and orderly language, capable of recounting Alias' design in another dimension, where form and matter take the place of function.

‘These small tables struck me for their sculptural character and essential lines. I tried to distance them from their function to transform them into pure forms. Clean geometries, primary colours, images bordering on abstraction. A sort of return to the essential, where the object ceases to be such and remains only form and colour.’  — Claudia Zalla