Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

Alias = Something Else

Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

The multifaceted spirit of Alias is reflected in numerous projects involving a complementary team, emphasising the intellectual value of the brand and embracing open experimentation of forms, materials, and languages. Discover exclusive contributions highlighting the dual nature of Alias, in a synergy between functionality and artistry, in pursuit of Something Else.

  • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

    Alias Something Else campaign, 2023 Ph. Alberto Strada
    Spaghetti chair, designed by Giandomenico Belotti, 1979

  • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

    Alias Something Else campaign, 2023 Ph. Alberto Strada
    Seconda, designed by Mario Botta, 1982

  • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

    Alias Something Else campaign, 2023 Ph. Alberto Strada
    Robot, designed by Mario Botta, 1989

  • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

    Alias Something Else campaign, 2023 Ph. Alberto Strada
    Bigframe, designed by Alberto Meda, 1998

  • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

    Alias Something Else campaign, 20232 Ph. Alberto Strada
    Young Lady, designed by Paolo Rizzatto, 1991

  • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

    Alias Something Else campaign, 20232 Ph. Alberto Strada
    Laleggera chair, designed by Riccardo Blumer, 1996

  • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

    Alias Something Else campaign, 20232 Ph. Alberto Strada
    Kobi chair, designed by Patrick Norguet, 2012

    Alias is Something Else

    Alberto Strada signed the photographic project following the creative vision of Francesco Meda and David Lopez Quinchecos to celebrate some of Alias' most important projects and spotlight its authentic nature.

    • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

      Alias Something Else @Salone del Mobile, Milano 20232 Ph. Alberto Strada

    • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

      Alias Something Else @Salone del Mobile, Milano 20232 Ph. Alberto Strada
      Laleggera chair, designed by Riccardo Blumer, 1996

    • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

      Alias Something Else @Salone del Mobile, Milano 20232 Ph. Alberto Strada
      Spaghetti chair, designed by Giandomenico Belotti, 1979

    • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

      Alias Something Else @Salone del Mobile, Milano 20232 Ph. Alberto Strada

    • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

      Alias Something Else @Salone del Mobile, Milano 20232 Ph. Alberto Strada
      Frame, designed by Alberto Meda, 1992

      “Something Else” @ Salone del Mobile - 2023

      Embark in the journey that will guide you through three projects that have marked the history of Alias and its avant-garde spirit. Three Something Else rooms dedicated to LaLeggera, Spaghetti and Frame: installations that metaphorically narrate concepts, vocations, techniques and values.

      • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.
      • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.
      • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.
      • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.
      • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.
      • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.
      • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.
      • Alias believes in a synergy between functionality and art, the pursuit of a Something Else that gives life to cutting-edge and unique products.

        Interpreting Something Else

        Deconstruction, irony and balance explored in 'Interpreting Something Else', a photographic narrative that takes a fresh approach to celebrate some of the pieces that have marked our history. 
        Eight products conceived by great design masters in a narration that revisits their essence while enhancing the form through an unexpected interpretation. An appeal for a responsible and sustainable approach which seeks novelty and contemporary style even in the past. The evidence that design can be timeless when seen in a new guise.

        CREDITS 

        Photography Alecio Ferrari
        Concept & Set Design Studio Testo