Interpreting Something Else

Photographer and visual artist Alessandro Sorci signs the project Interpreting Something Else for Alias, creating a series of images that reinterpret Zeta, the stool designed by Mario Botta, characterised by an essential structure that embodies the Swiss architect's approach to architectural synthesis and aesthetic minimalism. Five photographs pay homage to the brand's history and values through a contemporary visual narrative. With an essential and strongly graphic approach, Sorci investigates the shapes, materials and geometries of seating, creating images that combine compositional rigour and aesthetic sensitivity. His photographic projects focus on the object as a sculptural element, enhancing its construction  

details and proportions through essential framing and measured colours, qualities that also emerge in this series dedicated to Zeta. Through a series of still life shots, Alessandro Sorci narrates the geometric lines and minimalist essence of the stool, highlighting its “Z” structure from which the product takes its name. The photographs, characterised by skilful use of light and clean compositions, reflect Sorci's distinctive style, focused on elegance of form and purity of design. The Interpreting Something Else project continues the path begun by Alias in 2023 in the formulation of a communication using an unprecedented and experimental language. Looking at the present with curiosity and 

setting out to discover interesting creative interpretations, Alias has involved a heterogeneous team capable of working on new visual gestures. Interpreting Something Else pays tribute to the history of Alias and its collections through an unprecedented photographic narrative that sees a selection of products told through the lenses of contemporary talents. The seats come into contact with different personalities, invited to contextualise or decontextualise the elements with expressive freedom, giving shape to unique projects. The products become the protagonists of narratives that revisit their essence and enhance their forms in an unexpected interpretation. Immortalised by different talents (including Luca Caizzi, 

Ambra Crociani, Louis De Belle, Alecio Ferrari, Stefano Galuzzi, Mattia Parodi, Delfino Sisto Legnani, De Pasquale - Maffini) these visual stories highlight the concept of Something Else, in the representation of the different products.  The creative process reappropriates the historical and contemporary pieces that have marked the brand's history in a new and daring way. Each product becomes the protagonist of a new interpretation, transforming itself into an installation, a sculpture or an abstract graphic design. The result is artistic shots that capture recognisable details and narrate the identity of Alias projected towards the future, in a constant dialogue between memory and innovation.