Alias presents “Ordini Diversi. Due mondi in equilibrio”

For the project “Interpreting Something Else”, the photographer Norberto Pezzotta creates the series Ordini Diversi. Due mondi in equilibrio, through which he reinterprets the Lanuda chair designed by Riccardo Blumer, transforming it into a sign, a module, a constructive element. Through the language of multiple exposures, the chair multiplies and is transfigured, giving rise to ephemeral visual structures suspended between rational rigour and the natural landscape. The decision to place an aluminium chair within nature is not incidental; rather, it introduces a further level of interpretation connected to

sustainability. Aluminium, an infinitely recyclable material, becomes the symbol of a responsible and circular approach to design. Set within the landscape, it does not impose itself as a foreign body, but suggests a possible continuity between industry and environment, between artifice and the natural cycle, evoking a presence that is light, reversible, and potentially eternal in its capacity for transformation. No longer a simple object of use, Lanuda becomes a measure of space, a poetic presence, a bridge between human ingenuity and the silent wisdom of nature.

The images bring artificial form and organic environment into dialogue, without superimposition or contrast: each welcomes the other, generating unexpected harmonies. 

The project unfolds in three visual narratives, three “Different Orders” that explore as many landscapes:
•    In the woods. The chair rests lightly among roots and filtered light, multiplying like the echo of a possible order. Wood and metal enter into dialogue, mirroring one another in a shared lightness.

•    The clearing. Like a silent herd, Lanuda punctuates the tall grass. Object and nature merge within a living geometry, calm and instinctive.
•    The riverbed. Amid the ordered chaos of stones, the chair traces a discreet order, drawing signs that seem to mend the grammar of the landscape.

With Ordini diversi, Norberto Pezzotta offers a gaze that does not merely observe, but interprets the relationship between design and nature, transforming Riccardo Blumer’s chair into a visual script that measures, listens to, and inhabits space.