Alias. Design that evolves
The Italian design company, recognised for its iconic furniture, celebrates its SEC, Legnoletto and Hub collections by expanding its offerings.
Alias, the historic Italian contemporary design brand, announces the update of some of its most iconic collections, designed by Alfredo Häberli and by Alberto and Francesco Meda. This development confirms the company commitment to combining innovation, functionality and formal refinement. The protagonists of this major restyling are the SEC (1997) and Legnoletto (2001) collections, both designed by Alfredo Häberli, and the HUB system (2022) designed by Alberto and Francesco Meda. New proposals are also being introduced for the Rollingframe 52 and Meetingframe 52 office chairs, as well as for the Frame stool seats by
Alberto Meda. Thanks to these evolutions, Alias reaffirms its design identity, demonstrating its ability to bring new life to some of the products that have shaped its journey in design, adapting them to the aesthetic and ergonomic contemporary needs. The new material and colour proposals reaffirm Alias' talent for self-renewal, refreshing its iconic products alongside its latest creations, and maintaining its status as one of the foremost avant-garde brands in the design landscape. This harmony between heritage and innovation results in collections that meet the needs of contemporary living in both domestic and professional
environments. The updated collections are set to debut in the autumn 2025 season and will be showcased in the company showroom. The LEGNOLETTO collection is enriched with new finishes and materials that expand the expressive possibilities of the system. With these new variants, Legnoletto confirms itself as a transversal, refined and flexible project, capable of interpreting the contemporary night environment with coherence and personality. SEC is a composable system with a modular aluminum structure, designed to give shape to infinite configurations, from the bedside table to the large storage wall. The collection
evolves by introducing new finishes, with a material and contemporary character, and by expanding the compositional possibilities. Sec confirms itself as a versatile solution, capable of adapting with formal and functional coherence to every environment, from the home to professional spaces. The HUB modular wall system is enhanced with new finishes and materials that highlight its formal language and expressive possibilities. In this way, Alias expands its offering with a flexible and compositional system, capable of responding with elegance and functionality to the different needs of contemporary living.
