Riccardo Blumer’s iconic Laleggera chair for Alias selected as part of the “Arte e design. Design è arte” exhibition.

Alias is on show with the Laleggera chair, winner of the 1998 Compasso d’Oro ADI award, at Arte e Design. Design è arte., the major exhibition inspired by an idea Philippe Daverio had for MA*GA, dedicated to the history of Milanese design and its relationship with the visual arts, the creativity of artistic languages and that of industrial design from the 1950s to the 1990s. Divided into five different themed areas exploring movements, trends, artists and designers, the exhibition reconstructs “ways of living” through the

iconic objects that have accompanied Italian society from the postwar period to the present day. Reflecting on the minimalist designs and paths traced by Daverio, the museum’s curatorial committee charts the course that has enabled Italy to evolve from a country that is a repository of taste to a world leader in industrial production in the field of design. The design object for industry and the ‘unique’ object for art enter into a dialogue to reconstruct the aesthetic trends of the second half of the 

twentieth century. In the MILANO DA BERE section – dedicated to products from the years 1980-2001 – Laleggera, designed by Riccardo Blumer in 1996, is offered in its original natural maple version. Laleggera, the highest expression of technology applied to design, is a stackable chair that is the result of the combination of a solid traditional material, solid wood, and the more contemporary and lightweight expanded polyurethane with which the structure is filled. A reinterpretation of the modernist motto “fidelity to materials”, without openly proclaiming the 

technique with which it is made or attempting to camouflage it, Laleggera suggests comfort by combining the old and the new, without forcing the user to consciously notice it. Being present in one of Italy’s most prestigious contemporary art museums with the iconic Laleggera is a way for Alias to reaffirm its role as an ambassador of Made in Italy, demonstrating that true quality lies in the ability to create solutions that endure over time and dialogue with the world of art, culture and technology.