TIME Collection

Alfredo Häberli, 2024

The principle of the TIME collection is based on the transformation of a simple two-dimensional sheet into an original three-dimensional seat. The chair, armchair and stools – available in two heights – feature three different shells made of ABS – a recovered, flexible and durable material – supported by graphic and minimal frames made of welded tubular steel, lacquered in different colours. The two different materials dialogue with each other, focusing on sustainability. Available in a wide range of finishes, the chairs of TIME collection are best expressed in the monochromatic version; the interplay between the matt shell and the glossy structure enhances the shapes of the simple and light silhouette. The versions with ABS shell veneered with oak or walnut are elegant and timeless. Thanks to its formal harmony and stylistic purity, the TIME collection is perfectly suited for use in both residential and commercial settings.


TIME is the result of a gesture by Alfredo Häberli who shaped a shell with great stylistic balance and obvious ergonomic features. The die-cutting of the sheet allows the parts to perfectly join together and results in an enveloping and ergonomic design, which is translated into a coherent collection of chairs with a modern and contemporary design. With TIME, Alfredo Häberli managed to combine innovation and a strong human component. He found in Alias the ideal partner to express a contemporary language and succeeded in making the project evolve over time. From the original die-cutting of the sheet, made from a sandwich of wood and composites – a technology borrowed from snowboard production – to the refinement of ABS material used in the recovered formula to create a versatile collection.

Alfredo Häberli

He was born in Buenos Aires in 1964 and moved to Zurich in 1977: here he began his work in 1988 as stand designer and curator of numerous exhibitions at the Museum für Gestaltung. He received a degree in Industrial Design from the Höhere Schule für Gestaltung in 1991. In 1997 he designed for Alias the SEC modular system. In the following years he designed Legnoletto (2001), Segesta (2003), Plein Air (2007), Stabiles (2009), Cross table, TEC (2011), The Erice and Enna chairs, Tessiletto bed (2013), Ago table (2014) and Time armchair (2019), which won the RedDot Design Award in 2020.
He lives and works in Zurich.

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