IMMAGINI NEWS(0) Something Old Something New Something Else

Alias 1979-2024

A journey that winds through three paths between Something Old, Something New and Something Else to celebrate the 45th anniversary of Alias.

The representation of a moving horse celebrates the birth of Alias.
Symbol of dynamism and aesthetic perfection, this iconic image is rooted in the Western film "Pat Garrett & Billy the Kid" dated 1973 and reveals the brand's ironic, dual and distinctive essence.
Retracing the milestones of its history through the Something Old path, Alias is preparing to live his Something New, looking ahead to its future while drawing strength from the footprints that it has left in the history of design.

On its 45th anniversary, Alias illustrates and spotlights its founding philosophy, enclosed in the Something Else language, which defines its dual nature between functionality and creative experimentation.

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