Technological lightness, versatility, innovation. Since 1979
these have been the overriding values of Alias, one of the
most consolidated names of Italian design. Values that have
driven the rm’s close association with some renowned
designer signatures. Collaborations that have developed and
grown through the years, and in the course of which, Alias
has managed to reveal the peculiar talent of each designer.
Conducted in an ongoing exchange of suggestions and ideas, and a constantly open-minded approach to the use of new materials and technological experimentation. Of particular signi cance is the solid industrial structure of a rm that controls each phase of the process, from design, to production and distribution. All Alias products, with their highly expressive minimal style, offer solutions to the real needs of contemporary living and working environments and represent elements inspired by the every day life and became timeless design icons.