What drives us

Since the late seventies, we have been transforming design objects into cultural heritage, both individual and collective. Alias has been tracing its path in the history of Italian design with some of the most influential names in the design world. Collaborations with established and stylistically mature designers, guided by a taste for formal experimentation and the desire to give life to 'Something Else', draw the multifaceted world of Alias products. A common spirit animates the designers' voices and inspirations, catalysed by Alias' know-how. A fertile and generative soil, from which our avant-garde spirit takes shape, playing with the lightness of volumes and materials. We trace the direction following every stage, from design to production and distribution.

Values

Alias has been committed to designing furniture and Design accessories for home, office, and contract. Visit the website online!

Culture-first

Timeless designs enter people's homes, offices, and outdoor environments and take up space as part of individual and collective cultural memories.

We know-how

Since 1979, Alias has been researching, producing, driving and experimenting. Recognised technical expertise and continuous research are reflected in our still-growing network of hundreds of physical points of sale (Milan, Paris, London, Tokyo, New York, Toronto, Sydney, Seoul, Doha).

Equilibrium

We keep probing the balance between functionality and aesthetics, crafstmanship and technology, history and innovation, essentiality and imagination.

Lightness of being

The lightness of form, materials, lines, and design. Alias products enter residential, contract and outdoor spaces with the lightness of an essential, 'weightless' object, which fits into a furnished or to-be-furnished context without making a sound while striking the eye for its beauty and uniqueness.

Something Else

Alias products are 'Something Else', unique, consistently coherent with a vision that is not for everyone, shared among design enthusiasts looking for something extra, something different.

We have a history

Alias was born in 1979 as a profound and ironic cultural reflection. The non-conformist brand name refers to a scene from the 1973 western film 'Pat Garret & Billy the Kid'. From the outset, Alias has emphasised its strong intertwining with the many expressions of creativity and enterprise, a credo that will forever accompany the brand on its journey. In this stimulating and transversal context, Alias has identified stylistic innovation, material research and design culture as the founding elements to build its identity.

Enter our history

Awards

Since the beginning, Alias has worked to create timeless icons. Thanks to the constant strive for innovation, through research into materials and the use of innovative technologies, with a focus on design quality, Alias creates design products, some of which have won prestigious prizes such as the Compasso d'Oro ADI, Reddot award, German design award and Archiproducts design awards.

Looking for Something Else?

Alias’ multifaceted spirit is reflected in numerous projects involving a complementary team, emphasising the intellectual value of the brand and embracing open experimentation of forms, materials, and languages. Discover exclusive contributions highlighting the dual nature of Alias, in a synergy between functionality and artistry, in pursuit of Something Else.

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Italian roots

Gestures, thoughts, intuitions.
Alias is a lively, established reality in the heart of Val Calepio. A company that grows and evolves through the people who are part of it. Experiences and points of view that intertwine and compare. Daily commitment to building the puzzle pieces of the Italian design culture in the world.

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Alias thinks sustainable

Alias is committed to creating sustainable products while minimising its environmental impact through policies that involve every stage of its operations.

The continuous search for sustainable solutions at all stages of the production chain documents Alias' environmental commitment. The applied design approach aims to reduce production complexity in favour of disassembly, thus facilitating the repair of damaged components and their proper disposal at the end of their life cycle.

Follow the green path