ELEVEN Collection

PearsonLloyd, 2011

Compact volumes. Extremely clean-cut lines. And the most distinctive features are the aluminium legs to which back and armrests cushions are connected. ELEVEN is a system of one, two and three-seater sofas designed by PearsonLloyd and offers a transversal elegance. This collection is ideal for both domestic interiors and collective spaces and takes its place in the Alias world with a technological spirit that mirrors the brand’s identity.


Tom Lloyd and Luke Pearson founded PearsonLloyd in 1997 and have since completed a wide variety of projects. The studio has created a research-based “investigative” working approach that balances creations, efficiency, user needs and ergonomics. In 2008, Tom and Luke were awarded the distinction of Royal Designers for Industry by The Royal Society of Arts, and in August 2012 were named in the top 50 designers ‘Shaping the Future’ by Fast-Co Magazine in New York. In 2022 Luke and Tom were bestowed as Honorary Doctors of Design by Nottingham Trent University. In 2011, they designed the Eleven upholstered seating system for Alias, which was accompanied by the coffee tables (2012) and the high back version (2015) as a natural complement. In 2016, they designed the Slim office seating collection and the Twelve sofa, followed by the Ten outdoor upholstery system in 2021. They live and work in London.

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