Alias at Salone del Mobile 2022: the exhibition space

The enclosure is a modular metal structure visually light and designed up to the smallest detail. Easy to be completely disassembled and adapted to different dimensional situations (both in height and in plan), this architecture has accompanied Alias since 2016 and overcomes the concept of the disposable stand, which characterises trade fair events, and becomes an exhibition space that reflects Alias' technological vocation for construction materials, aesthetic concept and sustainability. The external wall covering system at the Salone del Mobile 2022 is made of the PVC coated polyester mesh that characterises the frame collection, adhering to the upcycling philosophy.The mesh dematerialises when meeting the light and generates an optical effect that dematerialises the dividing elements. Wide vertical cuts in the walls generate new points of view of Alias world from the corridors of the trade fair.The back wall is covered with a VERDE PROFILO® vertical garden instead.An organic shape designs the storage, which becomes a presence within the stand. Alias booth at the Salone del Mobile 2022 is an elegant space, full of plants, that make you want to remain there; a place without formal contamination that enhances the design of the pieces and allows a clear reading of the products on display. "The Salone del Mobile 2022 is a moment of recovery for everyone. Two years after the last presentation to the world public Alias reveals its strategic approach to a product development focused on the one hand on the launch of new design pieces of major content, on the other hand on the enhancement of the company's heritage through important extensions of its product range towards the world of outdoor furnishing.The new proposals have been created on the tables of great designers already bonded to the brand, to testify the continuous interest in design quality and innovation that distinguishes their work. The developed collections have a domestic soul and are composed of sophisticated products with refined details and a unique character. Alongside these novelties, we present the outdoor collection that we launched in September and that is focused on the enhancement and improvement of the families already in the catalogue.  The Salone del Mobile 2022 allows us to present Alias as an increasingly complete brand with a coherent, broad and transversal stylistic response, showing the company's desire to remain a player with great character and with the ability to develop complete collections with designers of talent and depth." 
Andrea Sanguineti, Alias brand manager and design director.