Alias_Ago_AlfredoHaeberli_Gallery 1(0) Alias_Ago_AlfredoHaeberli_Gallery 3 Alias_Saen_Buratti_Gallery 4 Alias_Saen_Buratti_Gallery 5 Alias_Slim_PearsonLloyd_Gallery 6 Alias_Slim_PearsonLloyd_Gallery 7 Alias_Twig_Nendo_Gallery 8 Alias_YoungLady_PaoloRizzatto_Gallery 9

Lightness and innovation are the keywords in Alias’s design narrative, as the company inaugurates the new year by presenting its 2021 collection, rounding off its product range.

The product development approach adopted by Alias in creating its 2021 collection draws inspiration from some of the models already present in the company catalogue. With a view to preserving the DNA of the brand, Alias has taken the company’s heritage as its starting point in developing several new products. 

“To preserve the philosophy of the brand, relive the salient moments in our history, and renew the products that marked a turning point and made a unique contribution to the history of design means to be able to grasp the essence of what Alias has achieved and use this understanding to project a vision of what the future might be like. Taking projects from the past and developing them to reflect current themes is a sustainable, dutiful process. New ways to use space in the office and at home, the evolution of hospitality facilities, the advent of new green materials having a more sustainable impact, new finishes and new fabrics, and new wood processing techniques – all these are but some of the elements that have prompted this process of renewal and improvement. We want to start the new year by making it clear that the company aims to be a bold player, who does not base its identity on the notion of an “Alias ambience”, but rather on its capability to develop collections that are consistent, innovative, and created by renowned international designers"
says Andrea Sanguineti, Alias brand manager and design director.

Evolution of the collection
A journey through the design experience and the numerous cultural and stylistic revolutions accomplished by Alias. Thus, with a view to illustrating the company’s capability to combine stylistic lightness and cutting-edge technology, Alias has revisited ago, the table designed by Alfredo Häberli, using new materials and softer, more elegant geometries, and saen by Gabriele and Oscar Buratti, now featuring a new base in compact polyurethane that makes it more flexible and suitable for may décor styles. New versions have also been created of seats, an area in which Alias has always played a lead role, creating matchless collections. Slim chair, the popular chair collection by British duo PearsonLloyd, acquires a new soft versionQuintessential and ergonomically designed, it interprets a contemporary design theme: the no frills padded seat. The twig collection designed by studio Nendo, and winner of the Red Dot Award 2016, has also been enriched with a new comfort version. Current and highly refined, the new chair consists of an steel frame connected to four legs slanted at a pleasing, dynamic angle, which are organically linked to cantilever arms, made of plastic and available in different colours. The seat of twig comfort chairs is offered in two versions: made of plastic material lacquered the same colour as the base, or padded and covered with fabric or leather. 
The update proposed for young lady, the iconic small armchair styled by Paolo Rizzatto in 1999, features a new padded seat, covered with fabric or leather, offering greater comfort, improved aesthetics and functional properties, and unmatched versatility.

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