Something Else

Alias takes the stage in London at the CLERKENWELL DESIGN WEEK

Alias returns to play a leading role at major design events by taking part in the Clerkenwell Design Week, in a Design Fields pavilion, next to the lively Exmouth market.  Triggering a dialogue between design culture and business, historic and avant-garde design concepts, the London fair confirms yet again its role as an event showcasing the best in the design sector, and assigns Alias a prominent space where to recounts the value and beauty of high quality Made-in-Italy creations.  On stand DF12, Alias presents a selection of products, carefully arranged within an essential installation designed to highlight the peculiar characteristics of each piece.  Alias puts on stage the story of interior design by displaying seats kobi and kobi stool by Patrick Norguet, and meetingframe 52 and rollingframe 52 (Red DOT) by Alberto Meda. Seats by Pearsonlloyd, slim chairs, enrich the exhibition. The lounge zone is entrusted to Patrick Norguet’s gran kobi essentiel, winner of the 2019 German Design Award, and slim lounge, designed by Pearsonlloyd. The British duo is also responsible for eleven high desk, a system of desks using an innovative aesthetic and functional approach to meet the needs of the most dynamic working environments. Also present at Clerkenwell Design Week is layout separé styled by Michele De Lucchi, a designer whose works embody the language and the fundamentals of Alias design. For the back wall, Alias uses thin wooden slats that conjure up a refined atmosphere, characterising the exhibition space.    Thanks to its design approach focusing on visual lightness and technology, and its capacity to develop a project to obtain a product that pushes the limits of visual lightness and the technological characteristics of the materials employed, Alias is able to propose furniture solutions specially designed for the office and the home, with the interaction with people and their comfort as the primary consideration.


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