Technological lightness, versatility, innovation. Since 1979 these have been the overriding values of Alias, one of the most consolidated names of Italian design.

Values that have driven the firm’s close association with some renowned designer signatures. Collaborations that have developed and grown through the years, and in the course of which, Alias has managed to reveal the peculiar talent of each designer.

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Thanks to its characteristic cross-use, Alias design furniture is ideally suited for contract purposes in a variety of settings. This area of use proves equally congenial, thanks to its multifaceted aspects, to this increasingly broad-ranging, consistent and well-matched catalogue of products.

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Alias’ story began in 1979 with Giandomenico Belotti’s spaghetti chair, a chair which was one of Alias’ first creations to become part of the MoMA collection in New York. More about Alias story...
Alias seeks to minimise environmental impact through policies involving every phase of its operations. Its environmental commitment is demonstrated by its continuous research into ecological solutions, such as the development of Mater-Bi eco-packaging for the norma chair designed by Michele De Lucchi.
Italian Contemporary Essence
Alias is member of the Altagamma Foundation: Since 1992 the Altagamma Foundation has united together high-end Italian companies operating in the cultural and artistic industry, which are internationally recognised for their innovation, top-quality, design, service levels and prestige.

The members of Altagamma are global ambassadors for Italian lifestyle and boast highly symbolic products and services in a variety of sectors, including: fashion, design, jewellery, food, hospitality, speed and wellness.

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