April 4, 2017


On the occasion of Milan design week 2017, Alias presents its LIVING LOFT and SMART OFFICE visions, respectively at the Salone del Mobile di Milano and in the Alias SHOP.

ALIAS LIVING LOFT, on display at the Rho trade fair, in pavilion 20 - stand B09/C14, is a fully habitable space, where new products created by Alias are presented in their uniqueness within a suggestive open space, characterised by a sequence of materials and finishes that exalt the technological know-how of the brand.

The new pieces include amazing tables whose tops seem to melt into soft containers, an unprecedented bookcase concept that has evolved from a piece of furniture into a work of architecture, tables made of solid wood that paradoxically turn into incredibly thin blades, container pieces that refute the very structure of a piece of furniture by changing it into void space. Alias interprets the household environment with rigour and abstraction by taking full advantage of the profound technical know-how that finds expression in the collections by the brand.  

ALIAS SMART OFFICE gets pride of place in the one-brand showroom at 19 Corso Monforte, Milan, where the contemporary work space is interpreted in innovative, unprecedented ways.

To an ever greater extent, the world of office furniture needs to offer a high-quality, pleasing environment to the users. With its design approach that puts the emphasis on visual and technological lightness, and its capacity to develop a project and achieve new heights in terms of lightweight construction of the products and technological characteristics of the materials employed, Alias proposes specific products, specially designed for the office by paying the utmost attention to the requirements of the workplace and the interaction with people and their wellbeing, and using present-day technologies to good advantage.

© Alias Design 2017 - P. IVA 02176720163