March 29, 2016

Mario Botta, Alias & Caran d'Ache

An encounter in the heart of design, between Alias and the Maison Caran d’Ache, to present Fixpencil® in a brand-new interpretation by Mario Botta.  From 12 to 17 April at Alias SHOP, Corso Monforte Milan.

On the occasion of the 2016 edition of the Milan Furniture Fair, Maison Caran d’Ache and Mario Botta unveil a new limited edition in two versions of Fixpencil®, the favourite drafting tool of the renowned Swiss architect.

According to the architect, by regarding the leadholder as a natural extension of his hand, in the literal sense of the words, he can establish a “direct relationship between the thought and the drawing” and preserve a handicraft working method, which “escapes the seduction of the global”. Thus, with its design and its quality, Fixpencil® takes on the role of a true source of inspiration.

The new Fixpencil® styled by Mario Botta is a design product in step with the times, in keeping with the latest design trends and yet timeless like Black & While, the colour combination that keeps getting pride of place in the creations of fashion designers known to and appreciated by the public at large.

Mario Botta’s signature on the drafting tool that the star architect uses every day for his architectural and design projects celebrated the world over bears witness to the quality of the product and is evidence of his love for Caran d’Ache.

At Alias SHOP in Milan, Fixpencil® is displayed within a magic installation which is the first thing visitors see as they enter the showroom. For this occasion, 26 black and white seconda chairs are piled one on top of the other to form a totem, a veritable architectural structure that becomes an abstract reference to the celebrated leadholder. Caran d’ache red carpeting on the floor and a panel with graphics designed by Mario Botta on the wall, together with a cabinet enshrining Mario Botta’s two unprecedented versions of Fixpencil®: one of them with black and the other with white as the dominant colour. The designer wanted to “highlight the hexagonal structure” of the drafting tool with a motif consisting of alternating rectangles in contrasting colours, arranged like courses of staggered bricks. The idea of brickwork, Botta’s favourite material, also inspired an innovative packaging solution, with architectural lines, which is an aesthetically valuable present and a stylish accessory for the office. EachFixpencil® comes with a graphite lead and four Caran d'Ache quality watercolour leads, to associate a touch of emotion to the infinite range of creative and technical possibilities.

From 12 to 17 April

Open continuously from 9:00 am to 9:00 pm

Alias SHOP

Corso Monforte 19

Milan

© Alias Design 2017 - P. IVA 02176720163