AGO Collection

Alfredo Häberli, 2014

Assembling wood and metal in a balanced way, Alfredo Häberli designed AGO, the collection of tables with a marked graphic identity, embodying a contemporary interpretation of the classical themes of Scandinavian design. AGO is a design rich in details, revealing great complexity in its stylistic simplicity. In line with the Alias tradition, this table is the result of a highly innovative technological approach and great care over the beauty of design.

Alfredo Häberli

He was born in Buenos Aires in 1964 and moved to Zurich in 1977: here he began his work in 1988 as stand designer and curator of numerous exhibitions at the Museum für Gestaltung. He received a degree in Industrial Design from the Höhere Schule für Gestaltung in 1991. In 1997 he designed for Alias the SEC modular system. In the following years he designed Legnoletto (2001), Segesta (2003), Plein Air (2007), Stabiles (2009), Cross table, TEC (2011), The Erice and Enna chairs, Tessiletto bed (2013), Ago table (2014) and Time armchair (2019), which won the RedDot Design Award in 2020.
He lives and works in Zurich.

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